About Rooted

Why Rooted
exists

Bringing attachment insight into a more accessible, usable form.

Origin

One question kept returning.

Rooted was created from years of work with attachment interviews and real human stories. Across this work, one question kept returning: how can this kind of insight become more accessible to the people who need it?

Why Rooted was created

Closing the gap between research and reflection.

  • Access to insight has been limited.

  • Attachment understanding can be powerful.

  • People need clearer ways to understand patterns.

  • Rooted bridges science and personal reflection.

  • Mission

    Make attachment insight more
    accessible.

  • Vision

    A world with greater relational
    awareness.

Meet the founders

Built by people who have spent years with this work.

Brooke Hayes

Brooke Hayes

LPC, LADC

Co-Founder Clinical lead

Years of clinical practice working with attachment, trauma, and relational repair - committed to making depth accessible.

Margaret “Maggi” Richards

Margaret “Maggi” Richards

PhD, LMSW

Co-Founder Research lead

Researcher and clinician with deep grounding in attachment science and adult attachment interviewing.

Amanda Purvis

Amanda Purvis

MS

Co-Founder Experience lead

Builder focused on translating clinical depth into experiences that feel calm, private, and human.

Our approach

Four ingredients,
carefully held.

  • Attachment science

  • Structured narrative interviews

  • Modern technology

  • Clear human insight

Core values

What we hold to.

  • Privacy First

  • Scientific Integrity

  • Responsible AI

  • Accessibility

  • User Empowerment

BEGIN

Insight begins with understanding
your story